Apple and Baidu collaborate on AI integration for Chinese devices: What it means for Apple’s global strategy.

Baidu and Apple join forces to incorporate AI in iPhones for Chinese market

According to Chinastarmarket media, Apple has announced plans to integrate technology from artificial intelligence (AI) from the Chinese technology giant Baidu into its upcoming devices targeting the Asian giant’s market. The collaboration between both companies will focus on the iPhone16 and updates to the Mac operating system and iOS18. Apple chose Baidu over other options, including Alibaba, due to Baidu’s popularity as the most popular search engine in China where Google is blocked.

In China, several technology giants like Baidu, Tencent, and Alibaba have presented AI-based services. However, concerns have been raised about the application of this technology in the country due to the strict censorship imposed by the authorities. In response to these concerns, additional regulations have been approved to govern generative AI services. These regulations aim to prevent the generation of content that threatens national security or social stability.

Outside of China, Apple devices will continue to have AI applications developed in-house by the Cupertino company. The need for regulatory compliance in China prompted Apple to choose a local AI service provider for devices sold in the country, a goal that couldn’t be achieved in the short term. After this information was published, Baidu’s shares rose on the Hong Kong Stock Exchange where it is listed.

Sophia Reynolds

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