Innovative Facial Recognition Technology to Streamline Astros Spring Training and Opening Day Experience

Astros fans should anticipate shorter wait times and potential challenges with new ticketing technology

The Houston Astros have completed their spring training on Sunday and are now gearing up for the start of the 2024 season, which kicks off on Thursday as they face the Yankees on Opening Day. With high demand for tickets, fans can expect large crowds during the first series of the season. However, a new program may offer a way around the long lines.

Last year in Philadelphia, a pilot program was launched to test out using facial recognition software to connect a fan’s face with their purchased tickets. This technology has been successfully expanded to Astros’ home games starting in 2024. Fans who opt-in using the MLB Ballpark App will be able to go through the “Go-Ahead Entry” line, where scanners will recognize their face and allow them entry if they have purchased tickets to the game. This is an efficient alternative to waiting in line for attendants to scan QR codes and track each person in a party.

The new system is voluntary, but fans who choose to use it can save time and avoid crowds by quickly passing through security. The benefits of this new technology are clear; however, there are potential issues with facial recognition technology that must be addressed. It is not foolproof, and there may be glitches or technical difficulties that could hinder its effectiveness. If the team is prepared to handle any potential problems and can switch to traditional ticketing options if necessary, this new system will likely work smoothly. But if there are frequent glitches or unpreparedness on behalf of Houston’s staff, this technology could become more of a nuisance than a convenience.

Sophia Reynolds

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