March Madness 2023: Student-Athletes Cash in on Name, Image and Likeness Deals

Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

March Madness is here, and college basketball players have the chance to make money through their name, image, and likeness (NIL) deals. Big brands like Nike and Gatorade have already partnered with top student-athletes. For instance, LeBron James’ son, Bronny James, has an estimated NIL value of $4.9 million.

One of the stars making headlines during this year’s tournament is Caitlin Clark of the University of Iowa. She has broken records on the court and secured lucrative deals with major brands such as Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes that there has been a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

NIL deals have become a billion-dollar industry since their introduction to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation. This calculation considers factors like roster value performance, influence, exposure, and deal data to determine a player’s total NIL Valuation. As a result, these partnerships can lead to substantial earnings for student-athletes.

Some top NIL earners have become successful through talent, skills, and social media presence alone. However, others might have benefited from their well-known last names in securing deals. The top 10 student-athletes profiting the most from NIL currently have valuations starting at $1.5 million as of March 26th 2024.

In conclusion, NIL deals are becoming increasingly popular among high school and college athletes looking to earn money outside of traditional sports routes. With big brands like Nike partnering with top student-athletes like LeBron James’ son Bronny James and Caitlin Clark breaking records on the court while securing lucrative deals with major brands such as Gatorade and State Farm

Sophia Reynolds

As a content writer at, I'm always on the lookout for the next intriguing story to share with our audience. With a passion for crafting engaging and informative content, I delve into a variety of topics ranging from breaking news to feature pieces. My goal is to captivate readers through my words and keep them coming back for more. When I'm not typing away at my keyboard, you can find me exploring new coffee shops, diving into a good book, or taking long walks in nature. Join me on this journey of storytelling and discovery at - where every word has the power to inform and inspire.

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