Midco Sports Cuts On-Air Announcers as they Focus on Streamed Content and Partnerships

Midco Sports lays off announcers who have contracts with UND, SDSU, and other universities

Recently, Midco Sports, an internet and cable TV provider based in Sioux Falls, announced that they have laid off several employees. Among those affected were on-air play-by-play announcers Brian Shawn and Jody Norstedt who are based in Fargo. The company stated that they are planning to enhance their streamed content and form partnerships with universities to provide content on their linear channels, Midco Sports and Midco Sports Two.

Midco Sports currently holds contracts for broadcasting a variety of sporting events, including University of North Dakota hockey, football, and men’s and women’s basketball games, as well as South Dakota State University, University of South Dakota athletics, and Augustana men’s hockey. These partnerships have allowed the company to provide comprehensive coverage of a wide range of sporting events to their viewers.

Some of the employees who were laid off may have the opportunity to continue working with the company in a freelance capacity. The company stated that it is committed to providing its viewers with high-quality content and will continue to explore new opportunities for collaboration with universities and other partners.

Sophia Reynolds

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