Navigating the Future of Plastic: The Global UN Treaty and the Circular Economy

How Businesses Can Implement Circular Strategies to End Plastic Pollution

The global UN Plastics Treaty is set to reach its final stages of negotiations, prompting organizations to reevaluate their use of single-use plastics and explore ways to incorporate circularity into their operations. This shift will require companies to not only focus on processes and risk management but also seize the market opportunities presented by the circular economy.

On April 30, 2024, from 11AM-12PM ET / 8-9AM PT, an exclusive webcast will be held, taking place the day after the conclusion of the latest treaty negotiations, or INC-4. A panel of experts from business, technology, and civil society will analyze the outcomes of the event and discuss the implications for packaging suppliers and brands.

The webcast will provide attendees with a real-time report-out on the practical implications of INC-4, as well as how recycling, reuse, and regeneration scenarios can impact compliance with packaging regulations, profitability, and waste reduction. Additionally, it will highlight the business opportunity to tackle plastic pollution and drive systemic change in the industry.

Joel Makower, Chairman and Co-founder of GreenBiz Group will moderate this informative discussion. The panel of speakers includes Stephen Jamieson, Global Head of Circular Economy Solutions at SAP; Sarah Perreard, Co-CEO & Stakeholder Engagement Lead at Earth Action; and Yoni Shiran, Partner at SYSTEMIQ.

For those unable to attend the live webcast registration is available to receive a link to access

Sophia Reynolds

As a content writer at, I'm always on the lookout for the next intriguing story to share with our audience. With a passion for crafting engaging and informative content, I delve into a variety of topics ranging from breaking news to feature pieces. My goal is to captivate readers through my words and keep them coming back for more. When I'm not typing away at my keyboard, you can find me exploring new coffee shops, diving into a good book, or taking long walks in nature. Join me on this journey of storytelling and discovery at - where every word has the power to inform and inspire.

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