Samsung debuts new Latin pop song at major music festivals, highlighting Galaxy S24’s advanced AI features

Samsung’s virtual influencer, SAM, debuts new musical theme at Latin American music festivals

Samsung has launched a new song titled “Simple, Así” at four major music festivals in Latin America in March. The song showcases the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all of which are integrated into the new Galaxy S24.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presented the song performed by digital influencer SAM. The new song highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, making activities like editing photos, searching for objects in videos, and translating calls into multiple languages easier.

Samsung’s strategy to connect with younger audiences is being furthered through an exclusive choreography of the song on its social media platforms. According to Arthur Wong, senior director of Samsung for Latin America, “Samsung wants to connect with the younger generations in an authentic way.” By releasing a new song that will resonate with their audience and taking advantage of their presence at these important cultural events in the region to promote this melody, Samsung is hoping to achieve just that.

The Estéreo Picnic 2024 Festival took place from March 21-24 in Bogotá while Lollapalooza Argentina took place from March 15-17 in Buenos Aires. Lollapalooza Brazil is scheduled for March 22-24.

Sophia Reynolds

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