Sticker Shock for Season-Ticket Holders: The Rising Cost of PSLs for Buffalo Bills’ New Stadium

Buffalo Bills fans are feeling the impact of high PSL prices with “major sticker shock”

The cost of Personal Seat Licenses (PSLs) for season-ticket holders interested in getting prime seats at the Buffalo Bills’ new stadium is about to increase. According to the Buffalo News, PSLs are being sold for as much as $15,000 to $50,000 per seat for suites and club seats.

One long-time season-ticket holder, Melissa Taylor, whose family has held season tickets for 56 years, was shocked to learn that the PSLs for her seats will cost $20,000 each when the new venue opens in 2026. Feeling disheartened, she questioned if she could afford to continue her membership after so many years of support.

The Bills are relying on the fact that someone will be willing to pay the increased prices if long-time ticketholders decide to pass on the opportunity. The team needed to secure a significant private contribution for the construction of the new stadium, and the PSL fees are one method to help cover costs. Essentially, fans are paying an additional charge for the privilege of buying tickets. This strategy is allowing the Bills to supplement the funding they will receive from taxpayers for the stadium project.

Sophia Reynolds

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