The Music City Bowl’s Direct Economic Impact of $23 Million on Nashville’s Economy – 2023 Highlights and Success Factors.

The 2023 Music City Bowl Generates $23 Million Boost for Nashville’s Economy

The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to officials. The game was played at Nissan Stadium on December 30, with an attendance of 50,088. This made it the fourth-largest attendance among college football bowl games in 2023, excluding the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl, expressed delight at the positive economic impact of the event and credited the support from fans, sponsors, and the community for its success. In 2021, the record economic impact for the bowl was $32 million when Purdue defeated Tennessee in front of a sold-out crowd.

In addition to its financial benefits, the Music City Bowl also contributed significantly to Nashville’s tourism industry. During the festivities in 2023, out-of-town attendees spent an average of $243 per day while in-town attendees contributed an average of $206 per day in spending. This resulted in a total of 24,363 room nights generated by the event.

Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. It is clear that this event has become a vital part of not only Nashville’s sports scene but also its overall economy and community life. For more information about the Music City Bowl and its impact on Nashville’s economy, please contact Mike Organ at 615-259-8021 or follow him on Twitter @MikeOrganWriter.

Sophia Reynolds

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