The Science and Art of Persuasion: Wharton’s Unparalleled Pre-baccalaureate Program for High School Students

The Power of Influence: Exploring the Art and Science of MKTG 0003

The course MKTG 0003: The Art and Science of Influence provides students with a comprehensive understanding of contemporary theories and methods to present ideas in a persuasive manner. Through negotiation basics, the course delves into the relationship between attitudes and behaviors, examining cognitive and emotional biases. Students will gain a toolbox of science-based persuasion techniques, learning practical tactics in data visualization, numerical communication, and persuasive writing.

The course goes beyond a typical course to explore the mechanisms shaping our choices, beliefs, and actions in a world full of persuasive forces. By the end of the course, students will be able to understand theories of persuasion, create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

For exceptional high school juniors and seniors seeking academic excellence at Wharton level, the Wharton Pre-baccalaureate Program offers an unparalleled opportunity to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s business education curriculum and succeed with built-in academic support.

Sophia Reynolds

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